Under Armour Launches Gameday Armour® Max Protection System featuring D3O®

Under Armour’s new baselayer for football players — Gameday Armour® Max offers the game’s most advanced protection at less thickness than any other padding in football.

New product launch from D3O partner DISCOMMON
On the Gameday Armour Max the D3O® polymer reacts when hit and disperses impact across the pad.

Under Armour’s new baselayer for football players — Gameday Armour® Max offers the game’s most advanced protection at less thickness than any other padding in football.

Developed in partnership with the smart materials specialists at D3O, Gameday Armour is engineered with D3O® technology which has a unique molecular structure based on non-Newtonian principles; in standard conditions the molecules flow freely allowing the material to remain soft and flexible, but on impact, they lock together to absorb and dissipate the impact energy and reduce the transmitted force.

On the Gameday Armour Max the D3O® polymer reacts when hit and disperses impact across the pad, for increased protection. For full freedom of mobility and flexibility the ultra lightweight pads flex with the body when in motion.

The Gameday Armour Max Football Girdle and Gameday Armour Max Football Top both feature HeatGear® fabric, strategic ventilation and 4-way stretch. The girdle is also built with removable hard caps over the thigh pads that can be custom placed for protection based on athlete preference. Men’s and Youth Gameday Armour Max Football Girdle and Gameday Armour Max Football Top are available now at UA.com and select retail partners.

The full version of the press release is available here:

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