Founded in 2002, ICON was created for the modern performance rider who claims the streets as their preferred hunting ground.
As a company of riders, ICON understands those riders and what goes on in their minds. They have also felt the pain when the inevitable occurs. This first-hand knowledge leads inspired product design, industry-leading imagery and top-notch service.
ICON’s core mission is to protect riders whenever and however they can, knowing that reckoning day is coming for all of us. That is why D3O® is such a perfect fit.
Icon Motosports and D3O protection
D3O® is found across the full ICON product range with protectors also sold individually, including back and limb protectors certified to CE Level 1 and CE Level 2.
Hot off the press is the D3O® Vest – a motorcycle chest and back protector for street and track riders that’s light enough to wear all-year round while protecting key areas including sides and coccyx. The back protector and chest are both CE certified to Level 2.
Working with D3O
Justin Knauer, General Manager at ICON: “We pretty much started up with D3O. We wanted to create an apparel brand that we ourselves would feel confident wearing.
“We did some research, and D3O® was, and still is, the best impact protection out there. I can personally vouch for D3O® having fallen on my back, and my bike on top of me, wearing our ICON 1000 leather jacket with the D3O® Viper back protector. There’s nothing more powerful than knowing first hand that it can save lives.”
“You invest in D3O, they’ll invest in you – simple as that. Their expertise ranges from product development to marketing implementation and they’re good at what they do.
“They set clear expectations while being easy-going and helpful when we need them to be. This makes your life easier when you’re a small, very hands-on team. They’re an ace team with big hearts working for a top brand. What more can you ask!”
Feedback from customers
ICON are so confident in their gear that they run a programme called “Busted & Broken” to gather feedback from riders who have had crashes wearing their protective gear and apparel.
A recent example involved the Motorhead jacket, which has D3O® impact protection in the shoulders, elbows and back.
Jack Savage, who contacted ICON following a crash, said: “The Motorhead’s armour took the impact and the leather took the grind.
“Despite the considerable hit, I had no breaks, just bruising. I still wear my Motorhead and will continue to ride in Icon.”