Wednesday 12th May 2021 – D3O®, the world’s leading impact protection company, is delighted to announce the appointment of Richard Harfoot as Head of Motosports.
Harfoot brings to this new role within D3O an incredible range of expertise and experience across the motorsports world, having grown D3O’s motorcycle portfolio globally over the past 9 years working with leading brands including Furygan, Triumph, KLIM and Richa and helping to embed D3O as number one protection brand globally.
His appointment reflects D3O’s commitment to motorsports applications, where his focus will be on the continued growth of D3O in the motorsports sector, while also driving new and emerging subsectors such as Formula 1, e-scooters, e-bikes and commuting.
As well as building strategic partnerships, Harfoot will also lead the way on safety standards, including making the process of implementation of new motorcycle PPE standard UKCA to replace CE in Great Britain as smooth as possible for D3O® partner brands. This will be carried out through education and ensuring all relevant D3O® parts are fully compliant at least 6 months ahead of the end of the transition period.
Mostyn Thomas, General Manager at D3O, said: “This is a well-deserved and popular appointment both internally and externally for Richard and D3O. Richard’s unique knowledge and know-how of D3O and the added value we can bring to the industry and our partners is exciting as our brand continues to grow at speed.”
Richard Harfoot, Head of Motorsports at D3O, said: “D3O’s proven technology has helped to protect generations of motorcycle riders up to this point, becoming the go-to for protection. Recent innovations such as the revolutionary D3O® Ghost™ protector have been selling – as some of our partners have put it – ‘like hotcakes’. My aim now is to continue to keep us and our partners one step ahead by furthering partner relationships and complementing these with leading industry and end-user relationships.”
D3O is a fast-growth engineering, design and technology company, with offices in the UK and US. A collective of engineers, chemists, product designers and industry experts, D3O partners with world-class brands including Furygan, ZAGG, Fox Racing and Schutt. Together they create pioneering protective products that enable people to take risks, challenge their limits and stay safe. From body protection for professional athletes and motorcyclists to precision safety equipment for industrial workers to phone cases for consumers – D3O protects people and their things. For more information, please visit www.D3O.com.