D3O signs NHL superstar Seth Jones

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D3O, the world’s leading impact protection brand has announced that Seth Jones has become an official brand ambassador.

Jones, who plays for the Columbus Blue Jackets, is recognised as one of the NHL’s top defensemen having made three NHL All-Star Game appearances and helped the US team win gold on three occasions, starting at the age of 16 at the IIHF World U18 Championship.

The two-year agreement sees D3O become the official protective-wear partner of Jones and the partnership will see Jones feature as the face of D3O’s brand activity in the ice hockey market.

He will also work closely with the D3O innovation team as part of the company’s new product development program for the ice hockey market.

D3O’s impact protection products are commercialized by CCM, which integrates D3O technologies into its player and goalie range including helmets, gloves and protective gear such as shoulder pads. 

Each product is carefully crafted to allow maximum speed and comfort paired with the best impact protection on the market, placed in key risk areas following intensive product development and testing in both controlled and real-life environments.

Seth Jones commented, “I’m excited to be working with D3O. The most important pieces of protective gear to me are my Tacks 710 helmet and my Super Tacks AS1 shoulder pads, hands-down.

"You’ll never see me on the ice without those, and spotting and knowing I’ve got my orange D3O protection in there when I’m pulling my gear on pre-game is all I need not to worry about the hits I’m going to take out there. D3O allows me to go out and focus on my game.”

Mostyn Thomas, General Manager and CMO at D3O commented “We’re thrilled that Seth has joined the D3O team of ambassadors – he’s the perfect fit for D3O. 

"Seth is our first official ambassador for ice hockey and will be an integral part of our brand communications as we continue to grow both in North America and globally.

"He’s already given us some great product insights as we continue to innovate and ensure we remain the number one technology for impact protection.”

Jones joins a growing team of D3O ambassadors that includes Michael Dunlop, 19-time winner of the fastest and most challenging motorcycle road race in the world – the Isle of Man TT; and Enduro rider Rémy Absalon, who has 12 Mégavalanche victories, four French Enduro Series wins, four European Cup Downhill Marathon wins and a Mountain of Hell win under his belt. 

CAA Sports brokered the deal with D3O on behalf of its client Jones. 

About D3O

D3O is a fast growth engineering, design and technology company based in the UK, with offices in the US and China. D3O produces protective materials and technologies that are used in the sport, motorcycle, electronics, defence and workwear industries.

A collective of engineers, chemists, product designers and industry experts, D3O partners with world-class brands including 3M, CCM and Fox Racing. Together they create pioneering protective products that enable people to take risks, challenge their limits and stay safe.

From body protection for professional athletes and motorcyclists, to precision safety equipment for industrial workers, to combat helmets for soldiers - D3O® protects.