D3O, the world’s leading impact protection brand, today announces the Troy Lee Designs (TLD) team of athletes have become official D3O brand ambassadors.
The team of over 200 athletes is recognized as one of motocross and mountain bike’s most diverse, with pro and amateur athletes in disciplines ranging from motocross and off-road to freeride, enduro, cross country, BMX and downhill mountain bike.
Recent highlights on the moto side include the off-road team taking several podium spots at the GNCC, Taylor Robert winning 2019 World Champion in off-road and newcomer Brandon Hartranft taking a podium place at Red Bull Straight Rhythm.
On the mountain bike side, Brandon Semenuk recently became a three-time winner of Red Bull Rampage, Alise (Post) Willoughby is the reigning BMX world champion and Valentina 'Vali' Höll is now two-time junior world champion with seven wins accumulated in 2019.
D3O® impact protection products worn by the team are commercialized by Troy Lee Designs, which integrates D3O® technologies into its range.
Troy Lee commented, “Our team of ambassadors are like an extended family to me. They are precious, they’re not a dime a dozen. And you want them to stay at the top for as long as they can. They’re going to keep pushing the limits of performance so it’s vital that they’re protected. That’s why we partnered with D3O, we really believe they’re a leader in safety.”
The agreement sees D3O become the official protective-wear partner of the TLD team and the partnership will see them feature as one of the key teams to represent D3O’s brand activity globally.
Troy will also work closely with the D3O innovation team as part of the company’s new product development program for the motocross and mountain bike markets.
Mostyn Thomas, General Manager and CMO at D3O commented “The signing of the TLD team is a natural extension of our partnership with them. Their athletes are kitted out with D3O® as part of their Troy Lee Designs gear, and so it makes sense to show this on the outside as well as the inside.
"What’s exciting about this partnership is that it allows Troy and his team to focus on great design, while we focus on keeping them protected.”
The Troy Lee Designs team is the latest addition to a growing team of D3O ambassadors that includes downhill mountain bike role model Tahnée Seagrave; Seth Jones, ice hockey defenseman and alternate captain for the Columbus Blue Jackets in the NHL; Michael Dunlop, 19-time winner of the most challenging motorcycle road race in the world – the Isle of Man TT; and Enduro rider Rémy Absalon, who has 12 Mégavalanche victories, four French Enduro Series wins, four European Cup Downhill Marathon wins and a Mountain of Hell win under his belt.
D3O is a fast-growth engineering, design and technology company based in the UK, with offices in the US and China. D3O produces protective materials and technologies that are used in the sport, motorcycle, electronics, defence and workwear industries.
A collective of engineers, chemists, product designers and industry experts, D3O partners with world-class brands including 3M, CCM and Fox Racing. Together they create pioneering protective products that enable people to take risks, challenge their limits and stay safe.
From body protection for professional athletes and motorcyclists to precision safety equipment for industrial workers, to combat helmets for soldiers - D3O® protects.